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His fans, who are now parents with grown up kids, were keen to relive that nostalgia with their family. Subsequently, Sivaji Ganesans Paasamalar, Thiruvilaiyaadal, Vasantha Maaligai and MGRs Ninaithadhai Mudippavan and Rikshakaaran swarmed theatres across the state.īut, not all had successful runs, although they re-ignited a sense of nostalgia among fans. It garnered mixed response, but set off a trend and more films entered the fray. While the cost for acquisition and conversion came to about 45 lakh, Chokkalingam spent 70 lakh on publicity alone. We put in great efforts to revive it in the digital format and ensured that every sound and music byte was reproduced in the same original quality, says Shanthi Chokkalingam of Divya Films, who pioneered the digital format re-run business. The trend of re-running old movies started in 2012 when Sivaji Ganesans Karnan was re-released in digital format in about 72 centres across the state. He says although one gets to watch such movies on TV, it is a special experience to watch them in the theatre with friends.
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#Sivaji ganesan karnan songs movie
When the movie completed 50 days, Sivaji Ganesan fans and the theatre owner celebrated the moment by feasting on biriyani. Sivaji Ganesan Old Songs Movie Completed 50 Last Friday, MGRs 1969 hit film Adimaippenn too had a decent re-release in the digital format in several theatres in Chennai even as ticket prices went up due to GST. Sivaji Ganesan Old Songs Movie Completed 50.